Last Summer, GrandArmy worked with Adidas Originals and Bad Bunny to create a pop up event for the launch of the “Forum LowTriple Black”, Bad Bunny’s third release with Originals.
Inspired by the all black shoes required with school uniforms, Bad Bunny set out to create the dopest version any kid could wear. This backstory fueled the creative direction of the event and manifested as a Bad Bunny school bus. The event celebrated thesneaker launch and back to school by being filled with 100 freepairs which were handed out from the back of the bus in The Bronx, New York
Inspired by the all black shoes required with school uniforms, Bad Bunny set out to create the dopest version any kid could wear. This backstory fueled the creative direction of the event and manifested as a Bad Bunny school bus. The event celebrated thesneaker launch and back to school by being filled with 100 freepairs which were handed out from the back of the bus in The Bronx, New York
CREATIVE DIRECTION: GRANDARMY
VIDEO EDITOR: CRANDALL MILLER
DIRECTOR OF PHOTOGRAPHY: ALEXANDER CODY NGUYEN
EVENT PRODUCTION: IDEKO
VIDEO EDITOR: CRANDALL MILLER
DIRECTOR OF PHOTOGRAPHY: ALEXANDER CODY NGUYEN
EVENT PRODUCTION: IDEKO
VIEW THE FULL CASE STUDY HERE
