Identity design for DPTMNT, a skincare brand backed by science, not bs.

When did taking care of yourself become so much work? DPTMNT simplifies the complex and confusing world of skincare into a handful of simple, on-the-go products to give you everything you need when you need it. GrandArmy worked on the positioning, naming, brand identity, art direction, and website for DPTMNT’s launch. The identity comes to life through an eclectic mix of experimental typography, iconic illustrations, and richly textured photography. The visual world of DPTMNT evokes a sense of controlled chaos. It’s never fully settled — just like the fierce femmes who make up the DPTMNT family.