Identity and Packaging design for GILLA, a non-toxic, everyday disinfectant that kills germs, not the planet. Their mission is a healthier world, achieved through sustainable practices, morals over profits, and killing harmful germs. In a category where consumers have to choose between being good for the environment or good for killing germs, GILLA achieves both.
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The designs were created to be as disruptive and effective as their product. We leaned into a design system that is modern, simple, and clean with a humorous tone of voice. Our system is designed to stand out amongst its competitors and is flexible for GILLA’s future product additions.