Identity design for The Cup, an entertainment venue where family and friends gather to eat, drink, and compete.


GrandArmy developed an identity for The Cup that overlapped the patina of classic golf ephemera, the technical language of gaming, and the progressive tone of a golf establishment founded in 2020. A system of logos, illustrations, photography, and paintings (that reference 1960’s golf magazines but use a modern demographic) were developed to create a whole new reality for the Cup.

Creative Direction: GrandArmy

See the full case study here. 

Brooklyn, NY.
← Detroit, MI.