Identity design for The Cup, an entertainment venue where family and friends gather to eat, drink, and compete.
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GrandArmy developed an identity for The Cup that overlapped the patina of classic golf ephemera, the technical language of gaming, and the progressive tone of a golf establishment founded in 2020. A system of logos, illustrations, photography, and paintings (that reference 1960’s golf magazines but use a modern demographic) were developed to create a whole new reality for the Cup.
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GrandArmy developed an identity for The Cup that overlapped the patina of classic golf ephemera, the technical language of gaming, and the progressive tone of a golf establishment founded in 2020. A system of logos, illustrations, photography, and paintings (that reference 1960’s golf magazines but use a modern demographic) were developed to create a whole new reality for the Cup.
CREATIVE DIRECTION: GRANDARMY
TDC AWARDS - COMMUNICATION DESIGN:
‘21 WINNER
VIEW THE FULL CASE STUDY HERE
TDC AWARDS - COMMUNICATION DESIGN:
‘21 WINNER
VIEW THE FULL CASE STUDY HERE
![](https://freight.cargo.site/t/original/i/d6b7530aa9eb4053a93c7b5bc379396c9520960fbf54a6e823fed483d0f7e7d0/grandarmy_CUP_casestudy_20_05_29_MS15.jpg)
![](https://freight.cargo.site/t/original/i/6d36f13c86dcffd5e376322e2c158c8da5c7641caf40d53bfc8e4a597c58084f/grandarmy_CUP_casestudy_20_05_29_MS20.jpg)
![](https://freight.cargo.site/t/original/i/b833aff91a39d781e329cd7decd4a96f4f6ee858b76e70feda119175f2834e5a/grandarmy_CUP_casestudy_20_05_29_MS16.jpg)
![](https://freight.cargo.site/t/original/i/f0c40b643307cedbc21151b8b4bc230184dd7019b7a689c6c3fa3cbfec54a64c/grandarmy_CUP_casestudy_20_05_29_MS21.jpg)