Raquel Scoggin

I get down with all sorts of creative projects. I’m a true crafter at heart, and I love getting my hands dirty. Technically, I’m a pretty good brand and digital designer, and I can help you with that. Want to hand make dinner plates? Let's do it. Need to throw up a tarp to stay out of the rain? Let me look up some knots real quick. I like to help however I can. We’re all in this together, and I hope my passing through might just help you.



24 - Present, Snapchat - Sr. Designer
22 - 24, NPR - Sr. Brand Designer
22 - 22, Mozilla - Sr. Designer
22 - 24, Freelance  
18 - 22, GrandArmy - Sr. Designer

College For Creative Studies, BFA

→ raquelscoggin@gmail.com
@raquelscoggin
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Life Kit is a podcast from NPR designed to help listeners navigate life’s big decisions, perplexing challenges, and major milestones with intention and mindfulness. The project's goal was to enhance Life Kit’s brand presence and reach a broader audience through a comprehensive marketing campaign.

The campaign was crafted to showcase an ordinary individual navigating life’s milestones with guidance from Life Kit. Using a sequence of Life Kit episodes, we charted their journey through big and small life events. Audio clips from Life Kit episodes told the story, culminating with a call-to-action to tune in.

The campaign included a Spotify takeover ad directing audiences to a special ‘Best of Life Kit’ playlist and animated banners on NPR.org that posed intriguing questions inspired by popular Life Kit episodes. Examples included “Am I Burnt Out?” and “How to Deal with a Crush” These elements drove traffic to specific episodes, enhancing audience engagement.